Happy new year from all at AHC
Want to know why the wise always seek us? Try viewing our 3D Christmas card and see our view of the future.
Wishing you a tech-savvy Christmas
When it comes to wishing our clients a Happy Christmas, it can be a challenge to stand out from the monotonous collection of company cards featuring Santa and snowmen.
At AHC, creativity is at the heart of all we do and we wanted our Christmas card to reflect that. So, we opted to do something different and tech-savvy by using Augmented Reality (AR).
AR is a clever way of using technology to communicate. As the name suggests, it adds to or augments the reality you see. Many major brands such as Toyota, Cadburys, General Electric and Waitrose have used AR campaigns to give a fascinating interactive customer experience.
AR is a useful bridge between traditional print and online technologies. You may only have limited copy space, but with AR you can signpost people to in-depth information. It creates a portal for them to find out more using a simple printed code, and gives an engaging user experience. AR finally removes the problem of having too many words to fit on a page!
So, is it just a gimmick or will AR become part of our everyday lives? Only last month, scientists revealed that they have developed contact lenses that can project onto the eye. These kinds of breakthroughs open up possibilities for combining AR with our own vision. In the future AR could become as accepted as logging on to Facebook. In a media-saturated society, finding innovative ways to attract attention can be a useful way of engaging with a tech-hungry Gen-Y audience.
So how can you use it? You may not want to project video images onto the eyeballs of your employees or members, but perhaps you could offer an engaging and memorable experience. Imagine a funding update where members can move around 3D graphs and charts, and articles are linked to video clips. AR can offer an innovative platform that could expand a newsletter, a Scheme booklet or perhaps a 3D modeller to attract attention and bring a totally new dimension to your communications.
We wish you a very Happy Christmas and a tech-savvy 2012 from the AHC team.
